Insert Client name and Project Name Here

Insert Client name
and Project Name Here

Insert Client name
and Project Name Here

20XX
BRAND DESIGN
ART DIRECTION
ILLUSTRATION
WEB DESIGN
ROLE
BRAND DESIGNER

/Over-

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In 2023, employer brands in the tech industry, including Uber, faced significant challenges as they navigated a hiring freeze and the need to maintain a presence at tech conferences for talent acquisition, despite a lack of engagement opportunities. In response, I collaborated with a content strategy lead to develop and expand a global event marketing and branding toolkit. This initiative aimed to align with key diversity goals for the upcoming year, ensuring that Uber could present a consistent and on-brand image at events, fostering talent pipeline development in the face of challenging circumstances.

/Solu-

tion

In 2023, employer brands in the tech industry, including Uber, faced significant challenges as they navigated a hiring freeze and the need to maintain a presence at tech conferences for talent acquisition, despite a lack of engagement opportunities. In response, I collaborated with a content strategy lead to develop and expand a global event marketing and branding toolkit. This initiative aimed to align with key diversity goals for the upcoming year, ensuring that Uber could present a consistent and on-brand image at events, fostering talent pipeline development in the face of challenging circumstances.

/Inspiration

The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.

/Inspiration

The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.

/Typography

The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.

The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.

/Color Palette

The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.

/Accoutrement

The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.