20XX
BRAND DESIGN
ART DIRECTION
ILLUSTRATION
WEB DESIGN
ROLE
BRAND DESIGNER
/Over-
View
In 2023, employer brands in the tech industry, including Uber, faced significant challenges as they navigated a hiring freeze and the need to maintain a presence at tech conferences for talent acquisition, despite a lack of engagement opportunities. In response, I collaborated with a content strategy lead to develop and expand a global event marketing and branding toolkit. This initiative aimed to align with key diversity goals for the upcoming year, ensuring that Uber could present a consistent and on-brand image at events, fostering talent pipeline development in the face of challenging circumstances.
/Solu-
tion
In 2023, employer brands in the tech industry, including Uber, faced significant challenges as they navigated a hiring freeze and the need to maintain a presence at tech conferences for talent acquisition, despite a lack of engagement opportunities. In response, I collaborated with a content strategy lead to develop and expand a global event marketing and branding toolkit. This initiative aimed to align with key diversity goals for the upcoming year, ensuring that Uber could present a consistent and on-brand image at events, fostering talent pipeline development in the face of challenging circumstances.
/Typography
/Color Palette
The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.
/Accoutrement
The visual identity built for Rising Tide Travel captures the luxury travel they offer as a service, paired with simplicity and scalability for their small team. The system shines provides curated elements that can change pending a client’s destination or content in which the brand is representing. This allows Rising Tide Travel, to provide it’s users with a unique and tailored experience without the luxury experience price tags. Building their website through Squarespace, I was able to provide the RTT team with easy, and no-code methods allowing for each maintenance and additions should they ever need it.