Solum
Branding
Identity
Role: Art Direction & Designer
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The shoe crafting is an unforgiving one. With each step we take, our shoes break down and release toxic chemicals and material fragments into the environment causing de-fertilization and water pollution.
Enter Solum. Solum is the world’s first bio-degradable shoe tread that is built with sustainable, bio-degradable trace elements that nourish and replenish our environment as we traverse it. It is also an industry first, in that the creation of their insoles is completely carbon neutral.
In December of 2019 Kedize Teller of KedzieT Consulting approached me and brought me onboard as Solum’s brand designer.
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Brand Identity
Color System
Photography Sourcing
Logo System
Art Direction (for website)
Packaging
Stationary Swag
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ONE ECSTATIC STAKEHOLDER
FULL VISUAL IDENTITY
STOCK PHOTOGRAPHY ASSET LIBRARY
ILLUSTRATION LIBRARY
BRAND GUIDELINES
“Solum introduces the technology that allows us to re-nourish the very earth beneath us while exploring it. It fixes the archaic and pollutant-heavy process that is shoemaking.” - Thomas Bogle, Founder & CEO, Solum
